Today, many online and offline retailers are offering their customers and prospects different kinds of coupon programs as a form of marketing. Some of the channels commonly used for coupon delivery include free-standing insert, electronic delivery, and instant redeemable. Though such channels are still useful, social media channels are a much faster and more innovative ways of reaching a larger target audience with your products and services.
Social networks such as Facebook, Twitter, LinkedIn and MySpace boast millions of active users of all ages and from different locations. These networks were designed to enable people to share information with others within their circles. Therefore, retailers and manufacturers can use social networks to promote their products, services and business. So, how do you go about promoting coupons on these platforms?
You could begin by creating a Facebook page for your business, and then promoting it by getting users to ‘like’ it. This is a very effective way of getting your coupon and discount offers to spread virally. For example, you could share your coupon deal on your fan page or profile. This will enable users to access the code for their online purchases or print the coupon for offline purchases. However, before the consumer can access and print the coupon, they should be required to first click on the like button. Upon clicking the like button, the generated coupon instantly gets posted on their Facebook wall. This means that your coupon campaign will automatically be shared with the people within their social circles. This is a tactic that has proved effective in promoting my world soccer and london pass coupon campaigns.
According to social media experts, many users visit Facebook business pages in search of discounts and deals. Therefore, retailers and manufacturers can make use of this tool to carry out a successful coupon campaign.
This is another social channel that can be very effective for coupon campaigns. Twitter, which is built on the principal of followers, has a wide range of applications and services which enable faster and easier social interaction. Once you open a Twitter profile, the first step is to get as many people as possible to follow you. Announcements or tweets about your coupon offers or your business will show up in the main Twitter page of your followers. They will then be able to share the same information with their own followers. Sharing information through Twitter is convenient since users can send tweets from their phones.
Though Facebook and Twitter are the social networks commonly used to promote coupon offers, there are many other networks that can be utilized. It is important to stay informed about any new innovations in social media. This will enable you to choose the most appropriate social strategies and networks for establishing your brand in the market and promoting your coupon campaigns.
Slick Deals is a website for finding the best deals out there. It is not necessarily a coupon site, but more of a deal hunting site. Although, there are a lot of coupon deals showing up there. Amazon has lots of exposure there since they do have a lot of deals that have a “clip coupon” deals.
However, Slick Deals is not an easy way to promote your coupon campaigns. The reason behind this is that it is a community driven website and users vote on deals that are worthy. The best deals are their FP Deals – short for Front Page deals. Only select deals make it there and that is driven by the users.
If you are a business owner, you could run a coupon campaign and post it on Slick Deals. Make sure to make it atractive enough for people to notice and take part of it. Free giveaways is a great way to gain some traction on Slick Deals.