Every day hundreds of thousands of people throng through various websites across the world. Countless websites and web pages are created every day to fill the needs of various known and unknown visitors. The unlimited growth of World Wide Web has created unlimited opportunities to market products and services.
The web traffic is at its highest level in the history of mankind. With the decrease in purchase and maintenance cost of computing systems and network connections, the internet has become the first source of information for millions of people worldwide. The growth of internet marketing is phenomenal and it continues to take new heights in the coming years.
Let us check how effectively we can tap this great medium to market products and services. The points I discuss here are the ones I learned while marketing our discount coupon blog that features weight watchers and Nutrisystem discount deals.
Offline Vs Online marketing
Gone are the days where a group of journalists were invited to present the launch of a new product or service. In this new age, the message spreads at the speed of light. The news and views are conveyed almost instantaneously through various online mediums like RSS feeds, emails and social media networking sites.
The print media lags behind by at least 12 to 24 hrs compared to online media. The cost of promotion of internet marketing is also less compared to offline medium. Hence, here is a definitive edge with internet marketing over other forms of media.
Importance of internet marketing
In addition to the instantaneous pumping of information, the information is sent through various online platforms and can be accessed through various devices like desktops, laptops, tablets, and smartphones. A quick interaction is possible through internet marketing. Visitors’ queries can be handled within no time and thus a potential customer is well informed to purchase a product or service marketed by you.
Internet market friendly website
In order to promote your product or service, a website that is readily decked for internet marketing is indispensable. The website should have compatibility to be surfed on various browsers. As more and more people are adapting to smartphone revolution, it is better to fine tune your website as a mobile friendly site.
A website with a good theme, quality, and fresh content will attract new visitors and make them stay on your site for a while. Information should be updated at regular intervals. The website should have provision to prompt visitors to contact you through various means like telephone, email and chatting services. The social networking buttons should be enabled on your website.
Promotions and campaigns
You can undertake website promotion through various means. By participating in various discussion forums you will not only build links to your site but also promote your website. Guest blogging is another cost-effective option to attract customers from targeted audience. You can also launch special campaigns through Google Adwords by bidding for various potential keywords and placing ads on prominent online locations.
In order to increase the visibility of your website, the content should be optimized by using appropriate keywords. By using keyword rich content, your web pages will be listed in search engines. Usage of right keywords will increase the chance of rising of page rank of your website and the increased page rank attracts more traffic to your site.
With more traffic, you will get more inquiries. By effective handling of your inquiries, you can make more sales and hence make more profits. When your site is able to get a steady stream of visitors, you can earn money through alternate channels like Google AdSense and other forms of marketing like affiliate marketing.
Through social networking sites
Social networking sites like Facebook, Twitter, and Google + are expanding like never before. It is a great opportunity to get connected with targeted audience in less time with less investment. By creating an attractive and informative profile page and updating users with the latest happenings at your company, you can engage targeted audience with right kind of information in right time.
There is a lot of scope to promote through a multitude of social networking sites by actively responding to user queries and thus building a rapport with prospective customers. Care should be taken to weed out all the outdated information on these sites on a regular basis.
It is essential to keep track of the figures to trace the results. Hence, by deploying a powerful tool like Google analytics, you can monitor the success of various campaigns undertaken by you. You can also check the profitability of various promotions that you have undertaken. This will encourage you to invest more in locations that you are benefited. You can also keep track of your competitor to fine tune your marketing strategy.
Last but not least, your internet marketing strategy should be customer focused and should give benefit to the customer. By projecting customers’ need or necessity you will win the hearts of customers and thus will reap fruits of internet marketing in due time.