One of the questions that I get a lot of the time from potential clients is whether or not I think they should be using Twitter to promote their business. Every time they ask me, I ask them a few questions that are important. Without these questions being answered, they might go blindly into the world of Twitter without an idea of what you should or should not do. However there are quite a few twitter benefits.
When asking yourself if you should use Twitter, instead ask yourself these three questions:
1. What do I have to offer?
What do you have to offer on Twitter that someone else might not already offer? Because it’s microblogging, people want to read what you have to say. However, if you’re saying the same thing that everyone else is saying, why follow you? Determine what you can offer that will make you unique in comparison to other people that are on Twitter. Figure that out and you’re golden.
2. Will your customers benefit from Twitter?
If you’re not interested in things that are going to go viral, but instead, want to have a medium to contact customers, determine whether or not Twitter is the right form. Do the majority of your customers use Twitter? If you’re catering to people who are older, perhaps not. However, if you’re catering to a young crowd, maybe Twitter is good.
Believe it or not, time is important. I’d much rather you take the time to build your website and write new content than try to leverage Twitter. The reason? Twitter can get addictive and the next thing you know, you’ve spent three hours trying to build followers. It just doesn’t work that way. Write great content and people will follow you. Focus on the content.
You don’t have to answer all three. For example, one and three might be for your site or two and three might be for your site or one and two might be for your site. Regardless of what questions you answer, you need to make sure that what you are doing is going to be beneficial to your company. Don’t just join Twitter to join it. Instead, joint it if it will be beneficial.
For the most part, having a Twitter account is a good idea if you don’t get addicted. Take ten minutes a day to communicate with your followers. Post news about your company. If you are using it to promote new stories you’ve written, go ahead. You can even ask a friend to retweet it. But, don’t get addicted. Your site is more important than Twitter. That’s the way that you can succeed and that’s the way many people succeed.