Link Building 101

Link Building

You know what I absolutely hate about SEO work? Building Links When I first got into this SEO game I remember spending the majority of my time either soliciting other webmasters to trade links with me or finding sites that I could submit my link to. Then I would hope and pray that they would take the time out of their day to put up a link to my sites.  After about 3 months of doing this for 40+ hours a week, I began to become very discouraged. Even though I was doing everything the Gurus told me to do for SEO I still could not get my site to rank in Google … and Yahoo and MSN were not very impressed with my efforts either!

SEO Basics

But first, let me just say that to get the most from this report, you should at least have a basic understanding of common SEO terms. You should especially know what a backlink is and its importance in ranking for your target keywords.  Here’s what backlinks basically are:  When another website links to another using a hyperlink this will be used by the search engines to basically vote for your website. Unlike a democracy where the votes are all equal, the search engines believe some links count more than others, and this is basically what the PageRank algorithm determines by giving different web pages a score based on how much PageRank has been passed to them. Now I am not going to bore you with all the details of the PageRank algorithm.

Now in order to fully understand how to properly build a natural looking link portfolio, you need to understand two important concepts, Link Popularity, and Link Reputation.  Link Popularity would be the sheer number of links you have pointing to your web pages. It could also be thought of as how much PageRank is being passed to your web pages.  Link Reputation is what types of keywords were used in the anchor text. This is used to determine relevance for certain search terms in the search engine.  So there are two battles to be won.


The first is to get as many highly valuable links as possible. And the second is to build relevance for the keyword phrases you are targeting.  Now I don’t want to totally minimize the on-page SEO factor because it has its place, but from my experience, I could make up for a lot of poor on-page SEO with excellent off-page SEO.  Now that you are more familiar with backlinks, I should also warn you that these secret techniques that I am about to reveal are considered to be in the “dark arts of SEO.” So by giving you this knowledge, I am going to leave it up to you to decide how to best use it.

Personally, I have found that using this secret technique “with care” has yielded much better results over the long run. In fact, my own personal strategy is to fly under the radar and appear as natural as possible when using these techniques.  One last thing before we get started, I urge you to go lock the door, take the phone off the hook and get comfortable so that you can devote your full attention to what you are about to read.

Yes, this report is that important!  It’s no understatement to say that what I am about to reveal could allow you to explode your page rankings – and online income – in no time!  So without further ado, let’s get started …

First, Why Are Links So Important to Your Online Success?

Here are two quick reasons:

1. They are “Spider Food”! Links are essential in order to get your new sites spidered by the search engines and get your sites indexed so that they can begin to rank for your target search terms.  After all, you can have the greatest product in the world but if nobody can find it or even knows anything about it, you aren’t going to make any sales!

2. They Help Your Pages Build Relevancy! Links are a major way search engines determine how relevant your web pages are for search terms. By building links from relevant websites, you are helping ensure your site gets spidered and indexed by the search engines and ranked accordingly.  Building relevant links to your web pages is the number one thing you can do to improve your search engine rankings.  You see, obtaining high search engine rankings is fast becoming not just about having as many links to your site as possible, but having as many quality, relevant links to your site as possible.

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