Google Adwords is quickly becoming one of the most popular PPC advertising channels for Business.
It helps to create a level playing field for all Advertisers , which means even small business with minimal budget can compete with large enterprises for premium listings.
Setting up an Adwords account can be accomplished with in 10 min. When preparing to launch a campaign , you first determine where you would like your ads to appear and choose target .
How does Google Adwords Work:
Adwords ranks each ad based on a combination of the ad’s CPC and the ad’s click through rate. So if a business with high CPC creates an irrelevant ad that does not generate any clicks , that ad slowly moves to bottom of list of ads in Google Page.
When launching an ad campaign , you are allowed to set budget for campaign .You can set maximum CPC for each Ad group along with maximum daily budget too.
Make sure that your ads relate specifically to the keywords . Developing your ads for your PPC strategy is not just a matter of throwing the Headlines and thinking that people will click it. Your adds should be designed well and quality contents will make visitors to stick with site.